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Why are New Balance 990 So Expensive? 7 Reasons?

The New Balance 990 is expensive due to its high-quality materials, advanced technology, and made-in-USA production. These factors contribute to its premium price tag.

With their reputation for quality, New Balance shoes have become a popular choice for many athletes and sneaker enthusiasts. The New Balance 990, in particular, stands out as a top-tier model in the brand’s lineup. Though it may come with a hefty price tag, there are several reasons behind its expensive nature: 1.

Premium Materials: The 990 is crafted using top-notch materials like premium leather and suede, ensuring durability and comfort. 2. Advanced Technology: It incorporates cutting-edge features like ENCAP and ABZORB, providing exceptional cushioning and stability during physical activities. 3. Made-in-USA Production: Unlike many other shoe brands that outsource manufacturing, New Balance produces the 990 domestically, which comes with higher labor costs. 4. Attention to Detail: New Balance meticulously designs and crafts each pair of 990s, paying great attention to detail to ensure top-notch quality. 5. Brand Reputation: New Balance has established itself as a reputable brand associated with quality and performance, which further drives up the demand and price for their premium models. 6. Limited Releases: The brand occasionally releases limited edition versions of the 990, which are priced higher due to their exclusivity and collector’s value. 7. R&D Investment: New Balance invests heavily in research and development to continually improve their products, which contributes to the premium pricing of the 990. All these factors combined justify the higher cost of the New Balance 990, making it a worthwhile investment for those seeking the best in comfort, performance, and durability.

The Legacy Of The New Balance 990

The New Balance 990 holds a significant place in the sneaker market due to its legacy. This iconic shoe has become a staple for sneaker enthusiasts and collectors alike. The brand’s history and reputation add to the allure of the 990.

New Balance has been known for its commitment to quality craftsmanship and innovative design since its inception. The 990’s expensive price tag can be attributed to several reasons. Firstly, the materials used are of the highest quality, ensuring durability and comfort.

Secondly, the production process involves meticulous attention to detail, resulting in a superior product. Additionally, New Balance is a brand that prioritizes ethical and sustainable practices, which may contribute to the higher cost. The 990’s exclusivity and limited availability also play a role in its price.

Overall, the New Balance 990’s reputation, craftsmanship, and brand ethos contribute to its higher price point.

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1. Exceptional Craftsmanship

New Balance 990 shoes carry a hefty price tag due to their exceptional craftsmanship. Every pair undergoes meticulous production processes, utilizing high-quality materials. These materials guarantee durability and longevity. The attention to detail in their construction is unparalleled. Each stitch, cut, and design element is carefully crafted to create a seamless and aesthetically pleasing shoe.

The brand’s commitment to superior construction techniques ensures that the 990s are not just stylish but also built to last. New Balance takes pride in creating sneakers that offer exceptional comfort, support, and performance. This dedication to quality, coupled with the use of premium materials, results in a higher price point for these iconic shoes.

So, if you’re looking for a long-lasting, high-performing sneaker, the investment in New Balance 990s is worth every penny.

2. Advanced Technology And Innovation

New Balance 990 sneakers come with a hefty price tag for multiple reasons. One of the primary factors contributing to their high cost is the incorporation of advanced technology and innovation. These shoes are equipped with cutting-edge features that offer exceptional impact protection, stability, and comfort enhancements.

The utilization of state-of-the-art materials and manufacturing techniques ensures that every pair achieves optimal performance. By implementing innovative technologies, New Balance has created a shoe that can cater to the unique needs of athletes and individuals seeking high-quality footwear. The advanced features not only elevate the overall comfort and support but also contribute to the durability and longevity of the shoes.

Consequently, the investment in New Balance 990 is justified by the unmatched performance, technology, and craftsmanship that go into their creation.

3. Limited Edition And Exclusive Releases

The limited edition and exclusive releases of certain New Balance 990 models contribute to their higher price. Collaborations with influential designers and celebrities further enhance their exclusivity. These factors make the shoes more desirable and sought after by collectors and sneaker enthusiasts alike.

The rarity factor adds to the appeal and value of the New Balance 990, making them a statement piece in any sneaker collection. The limited availability and unique designs make these shoes stand out from the rest, creating a sense of exclusivity.

As a result, the price of these models may be higher compared to regular releases due to their limited supply and high demand. The combination of craftsmanship, style, and exclusivity makes the New Balance 990 a premium choice for sneaker enthusiasts willing to invest in a unique and sought-after pair.

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4. Made In The Usa

New Balance 990 is known for its high price tag, and one reason is that it is made in the USA. The significance of American manufacturing cannot be overlooked. When a product is made in the USA, it often comes with a higher price due to various factors.

The cost of labor in the USA is generally higher compared to other countries, which directly impacts the overall production cost. Additionally, the quality control standards that come with American manufacturing also contribute to the higher price. The materials used and the attention to detail during the production process are factors that add value to the product.

Made in the USA carries a sense of pride and quality, making the New Balance 990 expensive but worth it for those who appreciate American craftsmanship.

5. Customization And Personalization Options

The ability to customize and tailor New Balance 990s to individual preferences is one of the reasons they come with a high price tag. When purchasing these sneakers, customers have the option to choose colors, materials, and even add personal touches like initials or logos.

This level of customization requires extra time, effort, and resources from the company, which contributes to the higher cost. In addition, the production process for personalized sneakers is more complex, involving additional steps to ensure each pair meets the customer’s specifications.

Moreover, the materials used for customization may be of higher quality or special editions, which further adds to the overall expense. These factors, combined with the demand for exclusivity and individuality, lead to the higher price point for New Balance 990s with customization options.

6. Durability And Longevity

The durability and longevity of the New Balance 990s significantly contribute to their higher price point. These sneakers are built to withstand the test of time, offering exceptional lifespan and robustness. New Balance ensures that their 990 models are crafted from high-quality materials and designed with meticulous attention to detail.

This focus on longevity ensures that customers can rely on these sneakers for extended periods, making them a worthwhile investment. The brand’s commitment to durability means that customers can expect their 990s to maintain their performance and comfort levels over a longer duration compared to cheaper alternatives.

As a result, the added value and extended lifespan justify the higher price tag of the New Balance 990s, making them a reliable choice for those seeking long-lasting footwear.

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7. Brand Reputation And Heritage

New Balance 990 shoes are often associated with a higher price tag due to the brand’s reputation and heritage. With a legacy spanning decades, New Balance has established itself as a trusted and reputable brand in the footwear industry. This reputation comes with a price as consumers are willing to pay more for the quality and craftsmanship associated with the brand.

The longevity and success of New Balance further contribute to the premium pricing of their 990 series. Customers value the history and heritage that New Balance brings to the table, which translates into their willingness to invest in their products.

The brand’s commitment to producing high-performance athletic shoes and their dedication to innovation also play a role in the cost of the New Balance 990 line. Overall, the expensive price point of these shoes reflects the brand’s reputation, heritage, and dedication to quality.

Frequently Asked Questions Of Why Are New Balance 990 So Expensive? 7 Reasons?

What Is Special About New Balance 990?

The New Balance 990 stands out with its exceptional comfort, durability, and timeless design.

Are Nb 990S Worth It?

Yes, NB 990s are worth it because of their high quality, comfort, and durability.

What’S Special About New Balance?

New Balance is known for its innovative technology, wide range of sizes, and quality craftsmanship.

Do New Balance 990 Make You Taller?

The New Balance 990 shoes do not make you taller.


While the high price tag of New Balance 990 sneakers may initially seem perplexing, there are several reasons behind their cost. Firstly, the brand’s commitment to quality materials and expert craftsmanship ensures durability and long-lasting performance. Additionally, the 990 series boasts advanced technologies and innovations, such as responsive cushioning and superior support, making them popular among athletes and fitness enthusiasts alike.

The exclusivity factor plays a significant role as well, with limited releases and collaborations driving up demand and prices. Furthermore, New Balance prioritizes ethical and sustainable practices, which can contribute to higher production costs. The brand’s strong reputation and history of producing reliable footwear also contribute to their premium pricing.

Ultimately, the high price of New Balance 990 sneakers is a reflection of their exceptional quality, innovative features, and brand value, making them a worthwhile investment for those seeking comfort, performance, and style.

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